AMP/ APP Level 1

 

1. APPLIED MARKETING

Hands-on course where students work in small groups to develop marketing plans concurrent with Music Marketing 1.

INSTRUCTOR: DAN BROOME

2. ART OF LEADERSHIP

Leadership and talent development in the arts. Topics include ethics and morality, the function of art, negotiation and entrepreneurship.

INSTRUCTOR: JOHN HARRIS

3. ARTIST MANAGEMENT 1

Creative and business management of artists in the sound recording industry. This course is the precursor of Artist Management II & III.

INSTRUCTOR: BOB ROPER

4. ARTIST SERIES

Presentation of the personal views of a successful artist dealing with the business, technical and creative aspects of a career in music.

INSTRUCTOR: BILL KING

5. AUDIO POST THEORY 1

Artistic and technical procedures in the field of Post Audio. The course covers the pre-production, production and post-production stages in film creation.

INSTRUCTOR: YURI GORBACHOW

6. BUSINESS OF WRITING

The art of business writing through the lens of a professional copywriter. Professional written and oral communication with internal and external audiences is emphasized.

INSTRUCTOR: ZACK LEIGHTON

 

7. COMPUTER SCIENCE

The importance of computer technologies in production and administrative aspects of the music industry. Topics cover fundamentals of hardware and software in modern use.

INSTRUCTOR: MARTIN PILCHNER

 

8. FINAL CUT PRO

Final Cut Pro editing software instruction. Students are taught to transfer, organize, assemble and edit digital video in a non-linear environment.

INSTRUCTOR: CHRISTIAN MCKIBBIN

9. LIVE SOUND I

A rudimentary understanding of the electric and digital conditions needed to create good live sound. This course is the precursor of Live Sound II & III.

INSTRUCTOR: BO CAIRO

 

10. MUSIC INDUSTRY MATH

Basic mathematical skills with specific application to acoustical physics, business math, MIDI programming, etc.

INSTRUCTOR: CLINTON SOMERTON

 

11. MUSIC MARKETING 1

Entertainment marketing with an emphasis on old and new principles of marketing, advertising, pricing, distribution and branding.

INSTRUCTOR: DAN BROOME

 

12. MUSIC PUBLISHING/ COPYRIGHT

Rights and agreements related to intellectual property. Topics include the Copyright Act, publishing agreements, performing rights organizations, etc.

INSTRUCTOR: DAVE BETTS

 

13. MUSIC THEORY 1

Rudiments of form, notation, rhythm, keys and scales. No prior knowledge of music theory is required for level I.

INSTRUCTOR: DR. MIKE DALEY

 

14. MUSIC VIDEO PRODUCTION

Theoretical and practical concepts related to the creation and delivery of a finished video product.

INSTRUCTORS:  SCOTT ELDRIDGE & JOE FRIED

 

 15. THE NEW MUSIC INDUSTRY

Creative, business and technological systems and strategies within the music industry. Through this course, students will discover the interconnectivity of various systems within the industry.

INSTRUCTOR: BOB ROPER

 

16. OH CANADA!

Overview of the musicians, managers, record labels, publishers, songwriters and producers who have impacted on the Canadian music scenes and have set the stage for Canada’s achievements locally and internationally.

INSTRUCTOR: BOB ROPER

 

17. POPULAR CULTURE

History of popular music and culture from the mid 40s to the present day. From mods and rockers to boy bands!

INSTRUCTOR: DR. MIKE DALEY

 

18. PRODUCING/ ENGINEERING I

Introduction to engineering and the art of producing. Topics range from the days of Edison to mixing and mastering for modern sound recordings.

INSTRUCTOR: DOUG MCCLEMENT

 

19. SOUND SYNTHESIS

Techniques using analog and digital technology. A strong focus on the impact of computers on music production. Notable composers and their works are referenced throughout the course.

INSTRUCTOR: DON GARBUTT

 

20. U.N.I.T WHY?

Critical analysis of the development of Hip Hop Culture as a burgeoning subculture within the greater spectrum of popular culture. Students will theorize and critique the basic tenets & precepts of Hip Hop Culture

INSTRUCTOR: WILL STRICKLAND

 

21. WEB DEVELOPMENT

Website development using interdisciplinary skills such as web content development, web design, network security, web engineering, etc.

INSTRUCTOR: DARRYL HURS

 

Optional weekly Math Tutorials are available for students who require extra study time in this area.

 

AMP 2

 

1. APPLIED MARKETING

Hands-on course where students work in small groups to develop marketing plans and examine case studies. It runs concurrently with Music Marketing II & III.

INSTRUCTOR: DAN BROOME

 

2. APPLIED WRITING

Hands-on course where students apply the principles and theories of Business of Writing in APP/AMP 1

INSTRUCTOR: ZACK LEIGHTON

 

3. ARTIST & REPERTOIRE

Insight into the process of talent scouting and overseeing the artistic development of recording artists and songwriters. Role, function, history and future of A&R are discussed.

INSTRUCTOR: DAVID QUILICO

 

4. ARTIST MANAGEMENT II

Practical application of concepts learned in Artist Management I. Students form management companies and manage artist(s) over an eight-month period.

INSTRUCTOR: BOB ROPER

 

5. BOOKING AGENCY

Introduction to the role of a booking agent in the industry and in an artist’s team. Topics range from live show contracts to dealing with managers and artists.

INSTRUCTOR: NICOLE ROCHEFORT

 

6. BROADCASTING ARTS

Overview of radio formats and the programming and marketing philosophies behind them. The basic operation of a radio station and ways to get music aired are discussed.

INSTRUCTOR: LIZ JANIK

 

7. COMPUTER GRAPHICS I

Rudimentary Computer Graphics course designed to familiarize students with basic Adobe Photoshop, Adobe Illustrator application as well as image scanning.

INSTRUCTOR: PATRICK DUFFY

 

8. CONFIDENTIAL RECORDS I

Day-to-day how-tos of running a record label. Students operate and maintain Harris’ Confidential Records for eight months over the course of AMP 2 and AMP3.

INSTRUCTOR: ANNE-MARIE SMITH

 

9. CONTEMPORARY ISSUES

Current issues that are shaping the music industry and impacting its future. Students research and debate ongoing music issues.

INSTUCTOR: BOB ROPER

10. CONTRACTS & NEGOTIATIONS

Overview of Canadian copyright law and how it applies to the music industry.  There is a comprehensive study of the typical contracts that one will encounter in the industry.

INSTRUCTOR: ANNE-MARIE SMITH

 

11. DIGITAL MARKETING

Specific marketing concepts and issues related to effective online marketing. The key objective is to promote artists/bands through various forms of digital media.

INSTRUCTOR: LINDSAY HYSLOP

12. GRAPHIC DESIGN

The importance of graphic designers in the music industry in establishing and maintaining image. Designing album covers and merchandising are among the topics discussed.

INSTRUCTOR: PATRICK DUFFY

 

13. GUEST LECTURE SERIES

A series of guest seminars featuring professionals active in the industry in discussion about current issues, opinions and trends within the music industry.

INSTRUCTOR: BOB ROPER with GUEST LECTURERS

 

14. MEDIA & MUSIC

Media and publicity as it relates to the music industry. Building a media kit, writing a media release, the EPK and pursuing publicity are among the areas covered.

INSTRUCTOR: JANE HARBURY

 

15. MUSIC MARKETING II

A continuation of Music Marketing I in which students learn how to write a coherent, effective marketing plan and create a complete package for promoting and selling a record.

INSTRUCTOR: DAN BROOME

 

16. MUSIC MERCHANDISING

Concept, product and target market development with regards to design, royalty structures, manufacturing, tour merchandise, inventory and merchandising agreements.

INSTRUCTOR: MIKE BALOGH

 

17. TOUR MANAGEMENT

Objectives, tools and tasks of a Tour Manager in the music industry. Students are taught the administrative skillset needed to organize small, medium-sized and large-scale tours.

INSTRUCTOR: BOB ROPER

 

18. VENUE MANAGEMENT

The process of presenting live music from a venue’s point-of-view. Students learn of the considerations in preparing and maintaining a concert venue.

INSTRUCTOR: VICTORIA PFEIFER

 

19. WEB DEVELOPMENT II

Hands-on website development using interdisciplinary skills such as web content development, web design, network security configuration, web engineering, etc.

INSTRUCTOR: DARRYL HURS

 

AMP 3

 

1. APPLIED MARKETING

A continuation of Applied Marketing II with a focus on media and its relation to music. Students work in groups to develop marketing plans and prepare presentations.

INSTRUCTOR: DAN BROOME

 

2. ART OF LEADERSHIP II

Leadership and talent development in the arts. Topics include ethics and morality, the function of art, negotiation and entrepreneurship.

INSTRUCTOR: JOHN HARRIS

 

3. ARTIST MANAGEMENT III

Application of concepts learned in Artist Management I and II. Students continue to work in their management companies to oversee the career of artist(s) they have selected.

INSTRUCTOR: BOB ROPER

4. CAREER/ INTERNSHIP PLANNING

Students gain insight into placement expectations and receive pointers on how to conduct themselves while interning with participating companies.

INSTRUCTOR: BOB ROPER

 

5. COMPUTER GRAPHICS II

A continuation of computer designing principles as they relate to the music industry. Students use Illustrator, Photoshop and InDesign to create involved works.

INSTRUCTOR: PATRICK DUFFYPATRICK DUFFY

6. CONCERT PROMOTION

The ins and outs of building a concert/event: from idea generation, budgeting, deal structures, marketing, promoter responsibilities to show settlements and post show analysis.

INSTRUCTOR: STEPHANE LECUYER

7. CREATIVE ENTREPRENEUR

Introduction to setting up a business/self-employment in one of the creative industries. Preparing business plans, creatively marketing ideas and business etiquette are among the topics discussed.

INSTRUCTOR: DAVID QUILICO

8. DATA MANAGEMENT

Development and execution of practices and architectures that aid in effective data management. Topics include data extraction, data merging, spreadsheets and data collection.

INSTRUCTOR: RYAN HEFFORD

9. FUNds & GRANTS

This course will provide students with a comprehensive understanding of Canada’s primary commercial music funding systems.

INSTRUCTOR: ZACK LEIGHTON

 

10. GUEST LECTURE SERIES

A series of guest seminars featuring professionals active in the industry in discussion about current issues, opinions and trends within the music industry.

INSTRUCTOR: BOB ROPER with GUEST LECTURERS

11. BUSINESS MANAGEMENT

Overview of business management as it pertains to the independent music industry. Students learn how to complete a FACTOR Artist Loan and Marketing Grant Application, etc.

INSTRUCTOR: ANNE-MARIE SMITH

12. INTERNATIONAL MARKETING

Practical and theoretical aspects of international marketing. The focus is on the music market outside of Canada and the maintenance of an artist’s career goals internationally.

INSTRUCTOR: GRAHAM STAIRS

13. LEADER LAB

Study and Practical applications of people management, effective delegation, motivational techniques, conflict resolution, coaching, budgeting, mentoring, performance evaluations and more.

INSTRUCTOR: ANNE-MARIE SMITH

14. MARKETING APPLICATIONS

Practical applications of music marketing theories including business presentations and plans.

INSTRUCTOR: DAN BROOME

15. MUSIC MARKETING III

Advanced study of marketing as it relates to the new music industry.

INSTRUCTOR: DAN BROOME

 

16. MUSIC SUPERVISION

The ins and outs of placing music in film and television. Topics include preparing submissions, licensing and fees, the roles of a music supervisor, etc.

INSTRUCTOR: YURI GORBACHOW

17. RADIO & VIDEO PROMOTION

Overview of radio and video promotion for emerging and established artists. Emphasis is placed on strategies used to place songs and videos on radio and television as well as independent promotion.

INSTRUCTOR: DEMETRIUS NATH

 

18. RECORDING 101

A practical lab in the studios covering the basics of the recording process.

INSTRUCTOR: SAM WELLER AND FERGUS HAMBLETON

19. THIS BUSINESS OF IMAGE

The importance of image in the music industry. Students are given the opportunity to assess and develop their own personal and professional images.

INSTRUCTOR: ZAYNA MOSAM

 

20. WEB DEVELOPMENT III

Advanced study of website development with an emphasis on WordPress site building (content and navigation), WordPress site administration and web hosting research.

INSTRUCTOR: DARRYL HURS